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What does it take to make an App?

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Are you thinking of creating an app?

In this post we outline some readiness factors to consider before getting started.

Since 2010 we’ve had lots of people approach us with great ideas for apps. Many clients share our vision that the future of accessing content is on mobile devices, and they visualize their own ideas or content as engaging, beautiful, stunning apps.

But before launching straight into developing an app, we help our clients understand the mobile market as a whole, and also help them assess their own readiness to launch a mobile strategy for their business. With this we introduce our assessment tool, and also invite you to download our comprehensive and free “Mobile 2012” white paper.

Mobile Devices? It’s humans who are mobile.

Mobile devices are still relatively new.  The fact is humans have always been mobile.  It’s only now we have the technologies that allow us to access the content we value 24/7 in exciting ways.  This has been possible only in the last couple of years…. thinking here of how the iPad has transformed publishing, news, social media and just about everything else the internet allowed us to do in limited ways.  Apps on mobile devices allow us to interact with content and people in much more compelling, more beautiful and playful ways, wherever we are and whenever we want.  Pretty powerful stuff.

Transform Your Existing Content

If you are already mobile savvy and have fresh app ideas or novel app concepts, you may like following our app design process to create rapid wireframes & prototypes. Many others, like authors or leaders in their field, may be less mobile savvy but already have content they believe is of value to people.  Perhaps the following examples resonate with you:

  • It could be a book you’ve already published, or want to publish
  • It could be training materials that you have developed
  • It could be you have a particular methodology or tool kit that has helped clients in your professional field
  • It could be you have curated a photo or art collection of specific era, or subject matter
  • It could be you have a hobby that you want to document and share with others who share the passion
  • It could be you are a specialist in your discipline of health, fitness, education, medicine, history, astrology, biology, anthropology, or any of the sciences.
  • It could be you have a children’s story that you’ve created and want to interactivate it!

So the question to ask is “How mobile ready are you?” You want to give yourself or your business the best launch possible into the mobile space.

If you have the dream, a strong belief and the content, that’s what counts

Polymash has had 100s of conversations on this topic with individual content owners and businesses.  After years of building relationships and educating clients, we have been able to distill the key drivers to successful app creation to six major dimensions.  This assessment takes a very real look at what it takes to make a successful app in a still relatively new, yet rapidly growing market place.  The self-assessment is not for the faint-hearted.  And, it’s not to say, if you’re strong in few dimensions that you can’t start.  If you have the content and a strong belief and a dream, that’s what counts.

What does it take to make an app, and how ready are you?

  • Know your market – who your users are and what they will do with your app
  • Compelling content – what assets can you provide – images, stories, models, videos, graphics
  • Organization culture – the supportive work context – leadership support, finances, timeframes, innovative mindsets
  • Mobile Device awareness – experience consuming content on mobile, so you’re able to discern good user experience
  • Marketing and Social Media Savvy – a product launch is a product launch, requiring marketing investment and social proof
  • Aligned Strategy including Web – going mobile is a strategic undertaking; a holistic integrated web strategy is important

What does it take to make an app?

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Readiness Assessment Tool

What does it take to make an app? Take Polymash’s Assessment Tool to find our your current state of readiness.

  • Discover where your strengths already exist.
  • Find out what opportunities there are for you to prepare yourself for your greatest success.
  • Learn from our experience and how we have helped many like you who have created apps to serve their user base and grow their global reach.

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As part of the free Readiness Assessment Tool and in addition to your results, you will also receive a comprehensive report and state of the mobile landscape as of July 2012.

Get ahead now in understanding mobile trends and position yourself for the future!

Appreciative Inquiry – an introduction

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Available Now: on iPhone, iPad and Android!

A brief introduction to Appreciative Inquiry, which is a perspective on the world that invites users to see themselves and the world through an appreciative or valuing eye.  Users will learn how language, questions, and stories shape destinies.

This app has come about by public demand after the author’s success with her iPad app, Embracing Change, for which there have been thousands of downloads and reached Number 2 on iTunes in the Business Category.

“When will you do a version for smartphones?” was the request.

The app provides tips about the principles and practices of Appreciative Inquiry through stories, images, RSS feeds from related blogs, videos and interactive models of Appreciative Inquiry 4-D cycle.

The app allow users to practice the appreciative mindset through images, audio and notes: Users can upload their own photos to the App’s Facebook’s Page with their stories, create audio recordings of their own insights, as well as annotate their thoughts using the app’s notepad.

App features:

– Interactive models of the Appreciative Inquiry 4-D cycle of discover, dream, design, destiny
– Stories that illustrate the principles of Appreciative Inquiry
– Image gallery with inspirational quotes
– RSS feeds from related blogs
– In-built camera to document the world through the appreciative eye
– In-built audio to record personal insights
– Notepad for recording thoughts
– Facebook and Twitter pages for community of practice

Facebook Page

Please consider liking Appreciative Inquiry – an introduction on Facebook.

App Support:

Feel free to contact us with any feedback and app support questions using our contact page

Restaurant App System Launch

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Polymash has developed a sound understanding of the hospitality and restaurant markets. 

We offer clients a state of the art restaurant-app-system that not only delights clientele and patrons with a positive user experience, but also provides a seamless and professional experience for staff as well.  This is achieved through an holistic product, integrating advanced features such as food ordering, reservation systems and dynamic restaurant menus and more.

What facilitates retention and reuse rate for apps?  Good utility, usability and distraction.  So you want customers to come back to your app because it’s a good experience: it provides a service and/or information, it is easy to use and when they are hungry or looking for a favorite restaurant they choose yours.  The presentation of your content is extremely important and the features make their experience engaging and useful.  An existing website does not morph into a great mobile app!

It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives.” – Don Norman

[button link=”http://www.restaurant-app-system.com” type=”big” color=”orange” icon=”notice”]Visit the Restaurant App System![/button]

Conference App System Launch

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The Conference App System is a complete conference app package and includes front and back-end features that make it an invaluable mobile companion to large conferences, expos and events. Watch the demo video or explore the system’s features in more detail on our special conference app system portal site.

[button link=”http://www.conference-app-system.com” type=”big” color=”orange” icon=”notice”]Visit the Conference App System![/button]

These are not your Grandfather’s Superbowl Ads: Of Second Screen Experiences, Soundprint Technologies and Mobile Integration

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The Age of the DVR

I hardly watch commercials on TV anymore, since we skip through a lot of them using our DVR. This has had the unexpected result that when we do watch a show live, more commercials actually seem entertaining to me, I suppose due to the lack of over-saturation from TV ads.

And of course half the fun of watching the Super Bowl stems from seeing what great new campaigns are being launched.

Increasingly, Superbowl ads, and TV advertising in general, will feature a mobile component: Nearly 60 percent of mobile users planned to look at or use their mobile device during the Super Bowl, according to a survey from Velti and Harris Interactive.

So, how will we engage in these “Second Screen Experiences”?

Get your QR code scanner ready

I’ve observed an increase in the use of QR codes in TV commercials. While QR codes are everywhere these days, I feel a 30 second commercial is often not enough time to whip out your smartphone and scan the code in time. But special offers, QR based coupons and exclusive timed deals may have some folks ready to “quick draw”.

  • To me, QR codes are more suited to static / printed media.

Apps

I would predict that there will be a host of apps advertised or mentioned in Superbowl TV commercials, perhaps too many to open and interact with. From the NFL’s official superbowl app to Domino’s Pizza’s “Pizza Hero”, there will be many apps to interact with.

  • Will there be time to watch the game anymore?

Mobile Ready Web Sites

Having mobile enabled web sites will be a big advantage for second screen advertising, as few people will be using laptops as their “Superbowl Second Screen” of choice. It is far more likely that smartphones prevail in this category.

  • For brands advertising during the Super Bowl, a mobile ready web site, with flexible content layout optimized to smartphones will be a huge plus.

Messaging and Social Media

I feel text messaging and pusgh notifications will be used sparingly by brands, as the annoyance factor could be quite big. However I see push notifications as being central in the use of Social Media apps, and I think much of the interactive “Did you just see that!!!” conversions will happen on Facebook, Twitter, SMS and the like.

  • I hope SIRI can cope.

In 2011, Nielsen found that Super Bowl ads including social media tags that directed viewers to a link on Facebook, Twitter or YouTube were more 33 percent more memorable for viewers. “Advertisers are seeing second-screen opportunities as a natural move to drive engagement in the moment of big-screen advertising – especially when it comes at such a premium as the Super Bowl,” said David Hewitt, Atlanta-based global mobile practice lead at SapientNitro. “Adding an interactive component on smart phone or tablet both extends the time spent, gives consumers an opportunity to participate, and leverages a more cost-effective and measurable channel to continue the brand conversation.”

[button link=”http://www.mobilemarketer.com/cms/news/advertising/12040.html” color=”silver”] Read the Full article at mobilemarketer.com[/button]

 

Are We Asking the Right Questions About Apple’s iBooks Push?

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In the last week or so, the news have been full of stores about the impact of Apple’s announcement of iBooks and iBooks authoring software. Fastcompany just posted an interesting article about the many questions Apple’s entry into this space raises. While not providing any answers, sometimes it is more important to ask the right questions:

  • Industry-standard e-book formats or proprietary, protected files?
  • Android or iOS?
  • Cloud-hosted files or local storage?
  • Standalone apps or “Newsstand”?
  • Creator-friendly terms or restrictive EULA?
  • Format integrity or media evolution?

Apple’s iBooks Push Raises 6 Big Questions About The Future Of E-Publishing (via FastCompany)
Last week, Apple made headlines with iBooks 2.0 and iBooks Author, the company’s next big moves into textbooks and self-publishing. When players like Apple go wading into the marketplace with game-changing announcements, there’s a tendency to believe that all the outstanding uncertainties have been resolved.

But in the fast-evolving e-book space, that’s far from true. Apple, Amazon, Google, and the various corporate content owners are huge and influential, but when they are all battling each other over fundamentals of the market, it’s consumers, creators, and publishers who have control.

[button link=”http://www.fastcompany.com/1812673/apple-s-big-epublishing-moves-highlight-uncertainties-in-the-market/” color=”silver”] Read the Full article at fastcompany.com[/button]

Technorati Tags: ipad, iOS, Android, tablets, digital publishing