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#2 Top Ranked iPad App in Business

Top Ranked iPad App in the business category!

Our “Embracing Change” app made it to #2 yesterday and holds the position today. We gifted it to the world for Valentine’s day.

top ranked ipad app

So take advantage of a very cool, top ranked iPad app, created with the Adobe Digital Publishing Suite that you will help you embrace change whenever you need it.

Find out more on the App’s home page and on the iTunes App Store:

[callout] [three_fourth] Visit the “Embracing Change App’s home site.  The app’s homepage contains cool videos and explain what this self development and coaching app is all about: [/three_fourth] [one_fourth_last][button color=’black’ size=’medium’ link=’http://www.positivematrix.com/embracingchange/’]Embracing Change Home Site[/button][/one_fourth_last] [/callout]

 

iPad App Store

Are We Asking the Right Questions About Apple’s iBooks Push?

In the last week or so, the news have been full of stores about the impact of Apple’s announcement of iBooks and iBooks authoring software. Fastcompany just posted an interesting article about the many questions Apple’s entry into this space raises. While not providing any answers, sometimes it is more important to ask the right questions:

  • Industry-standard e-book formats or proprietary, protected files?
  • Android or iOS?
  • Cloud-hosted files or local storage?
  • Standalone apps or “Newsstand”?
  • Creator-friendly terms or restrictive EULA?
  • Format integrity or media evolution?

Apple’s iBooks Push Raises 6 Big Questions About The Future Of E-Publishing (via FastCompany)
Last week, Apple made headlines with iBooks 2.0 and iBooks Author, the company’s next big moves into textbooks and self-publishing. When players like Apple go wading into the marketplace with game-changing announcements, there’s a tendency to believe that all the outstanding uncertainties have been resolved.

But in the fast-evolving e-book space, that’s far from true. Apple, Amazon, Google, and the various corporate content owners are huge and influential, but when they are all battling each other over fundamentals of the market, it’s consumers, creators, and publishers who have control.

[button link=”http://www.fastcompany.com/1812673/apple-s-big-epublishing-moves-highlight-uncertainties-in-the-market/” color=”silver”] Read the Full article at fastcompany.com[/button]

Technorati Tags: ipad, iOS, Android, tablets, digital publishing

More Than Words

While it may seem like a good idea to just turn your eBook or pdf into an app with minimal tweaking, think again.

True, it can be a faster and cheaper way to get into the app store and/or onto your customer’s Newstand shelf (we talked about this in Put Yourself on the Shelf), but there’s a possible cost associated with such an approach.  Of course it depends on your objective for being in the app store, but if high visibility and sustainability are important to you,  then quality matters.

As Adage.com reports “Magazine and newspaper apps’ quality seems to be the most important factor in their success with consumers, according to the first annual “The State of the App” report from McPheters & Company’s iMonitor service, drawing on iMonitor’s evaluations of 3,000 apps from publishers around the world.

Findings from our Polymash survey of mobile usage among professionals validate the same response:  quality comes out on top of what users value most in apps.

Moreover, iPad owners are a pretty sophisticated and tech saavy bunch which translates into high expectations when it comes to the apps they choose to download.  These customers naturally expect to see a certain level of design elegance rub off when you move your content to an iPad.  If they don’t, they are likely to be disappointed and may never come back.

Apple Store Approval does not Necessarily = A Quality App

It is surprising, given Apple’s standards, that apps amounting to little more than conversions or a wrapper with a bunch of files that looks no more sophisticated than the contents of a file folder manage to slip through the app review process.

So just because you made it through Apple’s gatekeepers doesn’t mean your app will satisfy the expectations of tablet or smart phone users.

Quality Content Deserves Quality Design

Besides, if you have high quality content why not present it in a high quality way?

There was a time when great words on a page were enough to reach people.  Yet in today’s fast paced world with short attention spans words alone may not be enough to get your message across and keep people coming back for more.

The iOS devices showed us communication and design are inextricably linked.

How are you leveraging the best of the communication tools and technologies available today to communicate in a way that maximizes the impact of your ideas and your words?

For a free consultation on how you can transform you rcontent into an exceptional experience on mobile devices and take your place in the app marketplace contact us.

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A year is a very long time in publishing

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Here is a brief section of an interview by AnnArbor.com with Borders CEO Mike Edwards about the ongoing bankruptcy, and his surprised reaction to how fast e-books and tablets have impacted the publishing industry.

AnnArbor.com: With e-books, how fast do you see the transition occurring? Are you surprised by how fast it’s occurring already?

Edwards:

Yes. I joined the company just a little over a year and a half ago. When I joined, e-books were less than 1 percent of the market. The Kindle was out but it didn’t have the traction. The Nook had just been released. The Apple product wasn’t even on the market.

Within a year it went from 1 percent to almost 10 to 11 percent of the total publishing sales. That is a radical transformation. And that comes at the expense of physical books.

That profound impact on the retail traffic puts a lot of pressure on not just our bookstore, but all bookstores. So I was surprised to see it move that fast. I don’t anticipate it slowing down any time soon.

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Happy to be listed in Adobe’s Digital Publishing Gallery

[one_half]Anyone interested in how Ditigal Publishing for tablets is evolving should check out the Adobe Digital Publishing suite, which is the platform we have been using at Polymash for the last 1/2 year or so as alpha testers. It is now in public beta status, and is scheduled to go live sometime in Q2 of 2011.  A number of apps have been published on this platform already, and we are happy to count ourselves among them.

[box]Of course our vision is slightly beyond using such a platform for digital magazine content only: We are “repurposing” Adobe’s toolset to create interactive content for information product owners, publishers and authors who want to stand out and shine in an increasingly crowded eBook and app market. To do so we are adding  HTML5 and Javascript features to the platform, such as in-app notebooks, interactive animations and so on.[/box][/one_half]

[one_half_last]We have good company: Our app is listed  right next to Conde Nast titles created with the Adobe suite such as Martha Stewart Living and Wired Magazine, and numerous other publishers have gone live with titles such as the New Yorker, Golf Digest & Readers Digest.

So if you own an iPad, you should check out the Adobe’s full gallery of apps published with the Adobe Digital Publishing Suite:

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Pope blesses iPhone app to help guide worshippers through confession

Overheard on on the BBC today:

Catholic church gives blessing to iPhone app

Pope Benedict XVI


Pope Benedict XVI has said Catholics should use digital technologies responsibly.

The Confession program has gone on sale through iTunes for £1.19 ($1.99).

Our Latest App is now Live!

We are extremely pleased to share that “Embracing Change”, our most recent app, is now available in the iTunes app store.

Deal with Disruptive Change *** Discover your Strengths *** Dream & Design your Best Future

This app supports you in embracing change – personally and professionally – in your relationships at home and at work. Just about every change has high points and low points. This app helps you deal with change and disruptive forces, whether you chose them or not.

You follow a world-acclaimed method and practice, (Appreciative Inquiry and the 4-D cycle: Discover, Dream, Design, Destiny), that allows you to discover your own strengths in dealing with change; you go on to envision how to apply your strengths, organize yourself and identify resources to embrace future changes. This app works for individuals and teams. The approach taps into your imagination and is sustainable.

To find out more visit iTunes or the app’s page.

Embracing Change - The AppApp Store Link

TOC’s Wednesday Devices, and Gadgets and EReaders Update – Tools of Change for Publishing

O Reilley’s “Tools of Change” is launching a Wednesday review of hardware news in the e-reader space, with a recent slew of announcement and upcoming tablet devices this will be an interesting ongoing read. Most new devices are based on the Android platform, and general acceptance of this OS for e-book reading is also creating interesting opportunities and challenges for publishers.

Firefox 4 Beta Arrives, Now With Multi-touch

[youtube=http://www.youtube.com/watch?v=GL2dwXa1_gw]

I think this confirms my hypothesis of tablet devices driving a trend towards the mainstream web adaptation of multi-touch, interactive, “digital magazine” like experiences on the browser…

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Zmags Launches new Digital Magazine Showcase

read the full story via zmags.com

An Online Forum for Sharing Best Practices and Inspiring Others to Build Highly Effective Digital Publications for Various Business Cases and Markets

BOSTON, MASSACHUSETTS–(Marketwire – Aug. 12, 2010) – Today, Zmags Corporation announced the launch of the Zmags Showcase, a website featuring a collection of the best ‘zmags’ selected from more than 100,000 digital publications created by the 2,500 Zmags customers. The Showcase site provides the fast-growing online publication community with examples of highly effective digital publications created for various business cases and markets. In the Showcase, visitors can join discussions, share ideas, vote on the best ‘zmags’, and discover best practices on using digital publications to improve ROI. Read more