Posts

Value Proposition Design – “Just Do Me Up One Of These”

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Part 1 of 2

THIS IS THE FIRST IN A SERIES OF POSTS AROUND VALUE PROPOSITION DESIGN. THE SERIES WILL COVER WHAT IT IS, WHAT ITS BENEFITS ARE, HOW IT FITS INTO A LARGER DIGITAL STRATEGY. ALONG THE WAY I SHARE SOME STORIES ABOUT WHY WE’VE COME TO USE IT REGULARLY. FOR PART2, CLICK HERE.

Flying At 10,000 Feet Vs. Being In The Weeds

Have you ever had a client who you think has “no attention for detail?”

Do their eyes glaze over as soon as you start talking about the particulars of your proposed web design, investment in UX, SEO, Analytics, PR? Sound familiar to the web designers, SEO folks, content marketers, UX practitioners?

Value Proposition Design LensWe as designers and service providers tend to spend much of your time in the weeds – operating at a detail level that our clients or bosses may have no interest in, or patience for.

And our clients, as business owners, are often operating at 10,000 feet. Some may feel inadequate about their own domain expertise when it comes to technology details. And some “get it”, but don’t want, or need, to be involved with understanding the implementation.

It is rare that you get a client or boss who wants to understand and learn about the ins and outs of our craft, whatever it may be. Read more