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Get Yourself on the Shelf

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A simple yet powerful innovation in iOS 5 – the introduction of Newsstand – is rapidly changing the way people buy and read magazines and other periodical and subscription based content.

But the opportunity created isn’t just for those with traditional publications.

If you are a content owner of any kind – author, blogger, information product owner, etc. – this may well be your entry point in the app store.

[box] Wired.com reported this statement from a press release by Ryan Marquis, Pixel Mags founder and COO: “We quickly started to realize just how big of an impact Apple Newsstand was having on our business when on the morning after launch, I received a phone call from our server company wondering if we were under attack,” said Ryan Marquis, PixelMags’ founder and COO, in a company’s press release.

With the release of Newsstand came an incredible surge in subscriptions to digital magazines.  Another Wired.com article sites examples from Conde Nast’s surge of  268 percent spike to  PixelMags reported 1,150 percent growth increase in the first week after Newsstand and iOS 5 debuted on Oct. 12th.  The article goes on to say: “Without a doubt, Newsstand increases the visibility of subscription-based magazine and newspaper apps, which often get buried under the onslaught of games, social media and photo apps that tend to dominate the App Store’s charts.”[/box]

And that is exactly why this is a significant development for content owners.

Don’t just think magazine, think about the wonderful content you deliver to your customers on your websites, blogs, and in your information products.  Apps based on great content, not flashy interactivity are a whole new delivery channel.  Combine elegant design with your content and package it as an app and you deliver a superior experience of your content.  Content intensive apps now have a place because they have a context end users can understand. Read more