I feel for the Gates': When I was growing up in Germany, my father was an executive at Coca Cola, and we were not allowed to drink softdrinks from any other company but Coke, at home or anywhere else. My father threatened us that if any of his colleagues would catch us drinking Pepsi, he would be fired.
It sounds easy enough, but since Coke made so many products (Fanta, Sprite, Lift, Tropicana, and a myriad of other soft-drinks), it was quite hard to keep track of and some comical situations often occurred.
The scenario that embarrassed me most was having to return Pepsi's after having explicitly asked for a Coke, back then the brand recognition had promoted “Coke” to a generic term, and while you may have ordered a Coke, you would just as easily receive a Pepsi, to the waiters it was all the same.
According to linda Melinda in an interview with Vogue, the Gates' kids can play Xbox, run Windows 7, and massage photos on Microsoft Surface all they want, but they can't have iPods or iPhones:
There are very few things that are on the banned list in our household. But iPods and iPhones are two things we don't get for our kids.
There you have it. Los Apple prohibidos. I can imagine them sneaking iPods and iPhones into their house the same way I used to sneak porn magazines in mine. I wonder if the PlayStation 3 or the Wii are banned from their home too or if this is just some kind of particular hatred towards Apple and the iPod and iPhone—since the first was the thing that made Apple the renewed icon it is today, and the second obliterated Microsoft's Windows Mobile efforts in one sweep.
Whatever it is, Mrs Gates admits that she's being tempted by the devil:
Every now and then I look at my friends and say ‘Ooh, I wouldn't mind having that iPhone'
Don't resist, Melinda. Resistance is futile.