Here is another magazine built with the same toolset that was used for Wired. It is interesting to compare the different emerging design approaches.
It needs to be pointed out that the publishing industry is aggressively attempting to position these magazine apps as a fundamentally more valuable experience than the print edition, asking $5.00 for a weekly issue of a digital magazine, which amounts to a $260.00 a year subscription when compared to the $40.00 a year print subscription. Tough especially for subscribers of the print edition, who have no discount scheme and are asked to pay the full app amount.
Overall I am not convinced that there is enough interactive content or breakthough experience here to warrant that big a price difference.