More Than Words

While it may seem like a good idea to just turn your eBook or pdf into an app with minimal tweaking, think again.

True, it can be a faster and cheaper way to get into the app store and/or onto your customer’s Newstand shelf (we talked about this in Put Yourself on the Shelf), but there's a possible cost associated with such an approach.  Of course it depends on your objective for being in the app store, but if high visibility and sustainability are important to you,  then quality matters.

As Adage.com reports “Magazine and newspaper apps' quality seems to be the most important factor in their success with consumers, according to the first annual “The State of the App” report from McPheters & Company's iMonitor service, drawing on iMonitor's evaluations of 3,000 apps from publishers around the world.

Findings from our Polymash survey of mobile usage among professionals validate the same response:  quality comes out on top of what users value most in apps.

Moreover, iPad owners are a pretty sophisticated and tech saavy bunch which translates into high expectations when it comes to the apps they choose to download.  These customers naturally expect to see a certain level of design elegance rub off when you move your content to an iPad.  If they don’t, they are likely to be disappointed and may never come back.

Apple Store Approval does not Necessarily = A Quality App

It is surprising, given Apple’s standards, that apps amounting to little more than conversions or a wrapper with a bunch of files that looks no more sophisticated than the contents of a file folder manage to slip through the app review process.

So just because you made it through Apple’s gatekeepers doesn’t mean your app will satisfy the expectations of tablet or smart phone users.

Quality Content Deserves Quality Design

Besides, if you have high quality content why not present it in a high quality way?

There was a time when great words on a page were enough to reach people.  Yet in today's fast paced world with short attention spans words alone may not be enough to get your message across and keep people coming back for more.

The iOS devices showed us communication and design are inextricably linked.

How are you leveraging the best of the communication tools and technologies available today to communicate in a way that maximizes the impact of your ideas and your words?

For a free consultation on how you can transform you rcontent into an exceptional experience on mobile devices and take your place in the app marketplace contact us.

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