Gone in 5 seconds…

I've really come to appreciate the 5 second usability test:

[one_half]Conducting these 5 second tests for our recently launched iPad helped a lot in getting user feedback on the look and feel and iconography. This tried and true UX exercise may at first glance seems like a lot of work to set up, but the 5 second site makes it ridiculously easy: IN the app development process it helped develop personas, and gave us direct feedback on how users perceived icons in the app store, allowed us to get a handle on what people thought of the look and feel, and what conceptual associations they made with the images and page layouts used.[/one_half]

[one_half_last][box type=”info”]There are two basic test types the 5 second site allows: A 5 second test to pick from a choice of designs that at first glance are more appealing, and a click test that displays a heat map of where users clicked the most. The mock up's ewere easy enough to create: We took screenshots from the iTunes app store, and randomly overlayed our own icon designs. Then we asked people a range of questions.[/box][/one_half_last]

Concepts for our latest iPad app icons

You can try it, if you have 5 seconds to spare:

Click on the image to launch a five second test!