Can Apps “Save” Content Publishers? Apps have helped bring shuttered magazines like Gourmet back from the dead, and take publications like Wired to the peak of popularity. But can apps “save” all digital publishers from dwindling online CPMs? Are they the magic bullet for getting readers (and advertisers) to pay for content?
Leading publishers and facilitators like Kargo, who have helped publishers like Wenner and Consumer Reports land in the winner’s circle at the SAMMY Awards, shed light on how they’ve monetized their content with both paid apps and appvertising.
Great video from a content publisher’s view on tablet devices.