Are We Asking the Right Questions About Apple’s iBooks Push?

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In the last week or so, the news have been full of stores about the impact of Apple’s announcement of iBooks and iBooks authoring software. Fastcompany just posted an interesting article about the many questions Apple’s entry into this space raises. While not providing any answers, sometimes it is more important to ask the right questions:

  • Industry-standard e-book formats or proprietary, protected files?
  • Android or iOS?
  • Cloud-hosted files or local storage?
  • Standalone apps or “Newsstand”?
  • Creator-friendly terms or restrictive EULA?
  • Format integrity or media evolution?

Apple’s iBooks Push Raises 6 Big Questions About The Future Of E-Publishing (via FastCompany)
Last week, Apple made headlines with iBooks 2.0 and iBooks Author, the company’s next big moves into textbooks and self-publishing. When players like Apple go wading into the marketplace with game-changing announcements, there’s a tendency to believe that all the outstanding uncertainties have been resolved.

But in the fast-evolving e-book space, that’s far from true. Apple, Amazon, Google, and the various corporate content owners are huge and influential, but when they are all battling each other over fundamentals of the market, it’s consumers, creators, and publishers who have control.

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