Adobe Taking the Lead in “Open” Digital Publishing?

The idea is that the publication goes through design and production once, and is then rendered in different versions, for different platforms. Publishers will not be forced to hire a slew of Objective-C programmers to enter the iPad arena, and designers won’t be forced to become programmers. Maybe most significantly, publishers will not be forced to choose iPad over Kindle—they’ll be able to release editions for both, without a lot of extra programming and development. Magazines will be published with their own viewers for whatever platform, generated directly from InDesign CS5.

via adobe.blogs.webucator.com